Oodle Rebrand
2022
Client: Oodle
Agency: Mr. President
Art Direction: James Andrews and Alice Kumagami
Design: Alice Kumagami
Client: Oodle
Agency: Mr. President
Art Direction: James Andrews and Alice Kumagami
Design: Alice Kumagami
Oodle is a company that combines car searching and finance into one seamless process. They approached Mr President to articulate who they were and the insight Oodles of Car Buying Confidence was born.
Taking inspiration from their confident energy in the ethos, we developed the Oodle Doodle. It was a tool that allowed us to use as a navigational tool for users whilst adding a playful character to the brand. The brand identity we’ve created for them has grown in various ways; from a TOV Brand Book, an animated film, and a website to OOH.
